Today I want to share a public safety announcement with you – one that has nothing to do with car seats.
Last summer, my longtime boss and friend, Jamie, very nearly lost his life while he was wading in Lake Michigan and got caught in a rip current. Jamie was lucky – he was saved by a kayaker who heard his cries for help. Realizing how lucky he is, he has devoted himself to using his communication skills (we’re both professional communicators) to spread awareness and help others.
Please watch and share the PSA that Jamie created, and then read his full story. (I still can’t read it or hear him present it without getting tears in my eyes.)
You just might save someone’s life.